A Collaboration between BILT and 4D Pipeline San Jose, California, USA – April 10, 2024 – 4D...
Swatch: Transforming Adidas' 3D Color Design Workflow
How can 3D be seamlessly integrated into the Design & Development process without adding extra work, increasing complexity, or limiting creativity?
Can 3D even replace traditional sketches or early design iterations? These are the questions that resonate with design teams across industries.
The Challenge
Adidas needed to transform their Digital End-to-End 3D Color Designer platform. We believe the key lies in using the right tool at the right stage of the process, ensuring that 3D enhances creativity and efficiency without adding complexity or limitations.
The Solution: Swatch
One of the standout results from this initiative is Swatch, a powerful 3D application that:
- Empowers designers and teams to manipulate materials across individual products or entire seasonal collections
- Seamlessly integrates with Adidas' Digital Asset Management (DAM) system for streamlined asset access and management
- Provides real-time insights for data-driven decision-making across design, marketing, and product development teams
- Enhances efficiency by reducing manual work and improving workflow scalability
Our Approach
Our team played a key role in driving this transformation by:
- Conducting in-depth requirement gathering and stakeholder interviews
- Performing detailed workflow analyses to uncover opportunities for 3D innovation, process improvements, and cost savings
- Identifying areas to optimize product development workflows and enhance cross-functional collaboration

The Impact
This project showcases how 3D innovation can revolutionize product development and empower teams to create the future of Adidas. 4D Pipeline has been working with Adidas for many years and this application is loved by their designers and used daily.
Client Testimonial
"4D Pipeline is a solid partner, consistently delivering products that our users love. Through an agile yet planned approach they deliver game changing 3D technologies while continually adapting solutions to feedback. They've been a great asset in developing our product pipeline and I can highly recommend working with them."
— Sky Asay, Director of Design Operations, Adidas
How 4D Pipeline Can Help
At 4D Pipeline, we specialize in transforming complex design and development workflows through strategic 3D integration. Whether you're looking to streamline your product pipeline, integrate 3D tools with existing DAM systems, or optimize cross-functional collaboration, we combine deep technical expertise with hands-on workflow analysis to deliver solutions that your teams will actually love using.
From initial requirement gathering through production deployment, we help you identify opportunities for 3D innovation, process improvements, and cost savings across your organization. You can see examples of our work with Adidas, BILT, Epic Games, IKEA, and other leading brands in our project portfolio.