Discover how AWS Visual Asset Management System (VAMS) orchestrates 3D assets from design tools to customer channels, with a proof of concept demonstrating automated pipeline processing and real-world implementation with Browzwear VStitcher.
AWS Visual Asset Management System (VAMS) functions as both a Digital Asset Management (DAM) system and a 3D-aware orchestration layer. VAMS can act as the primary DAM for organizations or serve as an intelligent bridge between existing Product Lifecycle Management (PLM) and DAM systems, enabling pipelines that can be assembled into automated workflows. These workflows handle ingestion, processing, and preparation of 3D assets, moving them seamlessly from design tools into downstream marketing and customer channels without the burden of custom infrastructure. This article demonstrates these capabilities through a complete proof of concept where 4D Pipeline integrates Browzwear VStitcher with VAMS. The integration includes custom workflow automation that triggers pipeline processing based on status changes. The final output generates WebGL-ready files optimized for e-commerce platforms.
Most organizations rely on PLM systems for product governance and DAM platforms for marketing asset distribution, while creative teams use DCC tools like Rhino, VStitcher, Blender, or Maya for design. Each system excels at its core function, but none were designed for at-scale 3D workflows where assets require multiple transformations before reaching e-commerce, AR/VR, or design review applications.
Today’s 3D workflows exist in a fragmented middle ground with no clear system of record. Companies build custom infrastructure to bridge these gaps, creating fragile, expensive-to-maintain solutions that don’t scale.
AWS VAMS (Visual Asset Management System) functions as both a Digital Asset Management system and 3D-aware orchestration layer, bridging PLM and DAM systems or serving as the primary DAM. It ingests files from creative tools, processes them through automated pipelines, and maintains relationships between source files and derivatives through a centralized API.
VAMS is a cloud-native orchestration and asset management system built for spatial computing. It provides a 3D-aware middle layer that connects PLMs, DAMs, Digital Content Creation (DCC) software, and other tools.
VAMS:
Figure 1: Image shows Assets and Workflow examples from VAMS console
VAMS’ value lies in enabling teams to process assets quickly without building infrastructure from scratch. Teams can spin up proofs of concept in days, integrate DCC and PLM tools directly, incorporate prebuilt AWS Marketplace pipelines, and benefit from enterprise-level security and governance while focusing on creative output.
VAMS is built on the AWS Cloud Development Kit (CDK), enabling infrastructure to be defined as code. This means the entire VAMS environment (storage, compute, orchestration, and security) can be deployed quickly and consistently. Teams can customize pipelines, workflows, and schemas to match their exact use case while maintaining the flexibility to adapt as requirements evolve.
AWS Marketplace plays a critical role in extending VAMS value by providing a curated ecosystem of third-party tools and services.
RapidPipeline 3D Processor: Tailored for tech artists and developers shaping 3D pipelines, RapidPipeline 3D processor stands out as the ultimate in flexibility, scalability, and customization. The RapidPipeline automation software by DGG supports advanced CAD and 3D file conversion and optimization features, delivering top-tier quality at economical cost with minimal carbon footprint.
Pipeline components such as 3D Asset Optimization (via DGG RapidPipeline), automated metadata enrichment, AI-driven content analysis, or specialized transcoding services can be discovered, subscribed to, and deployed with minimal overhead.
Think of VAMS as a bridge layer:
Using Browzwear VStitcher integrated with VAMS, we built a complete workflow that generates outputs viewable in a WebGL-based e-commerce environment. This proof of concept demonstrates VAMS’ role as the connective layer between design tools and customer-facing experiences. The objective wasn’t simply to test features in isolation, but to show how VAMS orchestrates the transformation of product data, 3D assets, and downstream applications as part of a connected, working pipeline.
While our PoC focuses on apparel, the same approach applies across industries:
Figure 2 – Image shows a Model List example with Style and Size options
This proof of concept centered on three components: a Digital Asset Manager built on VAMS serving as the repository with custom pipelines developed by 4D Pipeline to generate GLB models and PNG renders when assets reached “Ready for Review” status (note: this automated status-based triggering was a custom enhancement by 4D Pipeline and is not part of core VAMS); a VStitcher integration plugin enabling designers to work seamlessly with VAMS without workflow disruption; and a demo e-commerce platform displaying the transformed outputs in a WebGL environment, demonstrating the complete flow from design to customer-facing deployment.
The PoC brought together three key technical components:
Digital Asset Manager Built on VAMS
VStitcher Integration Plugin
Demo E-Commerce Platform
The practical workflow was elegantly simple yet powerful. A designer saved an asset in VStitcher and marked it “Ready for Review.” That single action triggered VAMS pipelines, which automatically generated the necessary derivatives (GLB and PNG outputs) and recorded their relationships to the source asset. These outputs were then surfaced downstream, where the demo e-commerce platform could retrieve them and present them in a WebGL-based environment.
As part of our proof of concept, we developed a lightweight plugin for VStitcher that connects directly to AWS VAMS through its API.
From the designer’s perspective, the workflow remains intuitive:
In this proof of concept, 4D Pipeline configured VAMS with custom workflow automation so that when an asset status changes to “Ready for Review,” the system automatically triggers a sophisticated processing pipeline. This demonstrates VAMS’s flexibility to support custom triggering logic:
Render Generation Pipeline:
Web Optimization Pipeline:
Metadata Enrichment:
The final step demonstrates how processed assets flow seamlessly into customer-facing environments. Our simple e-commerce application showcases the outputs generated by AWS pipelines, displaying both static renders and interactive GLB models from the same source .bw file that designers worked on in VStitcher.
The e-commerce platform includes:
Figure 3 – Image shows e-commerce demo with model show in different angles
While designers only needed to trigger the process in VStitcher, all heavy lifting (transformations, rendering, optimization) was handled transparently by AWS infrastructure, demonstrating the true power of cloud-native 3D asset management.
What This Proof of Concept Demonstrated:
Broader Industry Applications
Although our demonstration focused on VStitcher and apparel, the approach isn’t limited to fashion workflows. Any application with a sufficiently advanced SDK could leverage the same integration pattern. The components we built (the DAM, the plugin architecture, and the e-commerce demo) are designed for reusability and could be adapted for other industries or scaled into production environments.
Resilience and Observability
Enterprise-grade 3D asset orchestration requires robust error handling and monitoring. Our PoC implemented critical reliability patterns including retry logic for transient failures, graceful degradation under resource constraints, rollback capabilities for failed stages, and Amazon CloudWatch integration for real-time pipeline performance metrics and automated alerting.
Access Control and Cost Management
Exposing powerful orchestration capabilities requires careful governance. Our PoC implemented role-based access control (designer, marketing, administrator roles with appropriate permissions), cost protection mechanisms (processing quotas, budget alerts, automatic workflow termination), and comprehensive audit logging for compliance and traceability.
AWS Marketplace Integration
VAMS integrates seamlessly with AWS Marketplace services. Our PoC leveraged RapidPipeline for 3D optimization through marketplace APIs, enabling automatic format conversion and quality optimization without infrastructure management. AWS CloudFormation templates and standardized deployment patterns allow organizations to rapidly assemble enterprise-grade 3D processing capabilities without extensive custom development.
For organizations considering similar implementations, our PoC provides a proven foundation:
Phase 1: Assessment and Planning
Phase 2: Proof of Concept Development
Phase 3: Production Deployment
This proof of concept validated AWS VAMS as a scalable orchestration layer that connects design tools, PLM, and DAM systems, demonstrating how automated pipelines can streamline 3D product creation while maintaining full asset traceability across formats and derivatives. Organizations don’t need to choose between preserving existing investments and embracing modern 3D workflows; VAMS provides the intelligent bridge that delivers immediate value while establishing the foundation for future spatial computing initiatives.
4D Pipeline brings more than a decade of experience developing tools for 3D graphics systems. We can work with you to review your current requirements, map them against what VAMS can provide, and identify where AWS Marketplace might already offer ready-to-use components. Where gaps exist, we can design and build the missing pieces as AWS-native solutions. We act as a one-stop shop: helping you assess your needs, survey what’s available, and bridge any gaps so you can move quickly from concept to execution.
4D Pipeline is a strategic digital innovation partner specializing in 3D asset workflow automation and spatial computing solutions. The company offers consulting, training, and implementation services focused on orchestrating complex 3D pipelines—from automating asset transformations and format conversions to connecting PLM/DAM systems and integrating DCC tools within enterprise Digital Product Creation ecosystems.
With proven expertise in AWS VAMS deployments, custom pipeline development, and cross-platform 3D integrations, 4D Pipeline helps organizations across automotive, furniture, consumer goods, apparel, and architecture maximize their spatial computing investments through scalable, cloud-native solutions. For more information, visit www.4dpipeline.com.